About Zi~Daw

Zi~Daw was born from real travel, not theory. Founded by Easa, a young London entrepreneur, the brand is shaped by years of lived journeys — from UK road trips to international travel by ferry, train and plane. Whether travelling solo, with friends, or as part of a busy family of six, he quickly learned that the right luggage isn't just convenient — it's essential.

As the eldest of four, Easa often took charge of packing and navigating busy terminals, exposing both the strengths and flaws of everyday travel gear. From suitcases failing on cobbled streets in Marrakech to the reliability of a well-built case that lasted for years, these experiences highlighted the need for durable, thoughtfully designed products that truly support travellers.

The brand itself is deeply personal, inspired by his younger siblings, Ziva and Nour (meaning light), and remains a family effort today. Whilst Easa studies at university, his family plays an active role — helping fulfil orders and shaping product choices through honest feedback. Together, they curate items that balance practicality, durability and style.

Zi~Daw created to simplify a fragmented shopping experience, brings together luggage and travel essentials in one place. Each product is carefully selected with a focus on quality materials, smart features, and everyday usability — helping you travel with confidence, wherever you're headed.

Easa - Founder and MD of Zi~Daw